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About

We're building the
research platform
we always wanted.

A small team of researchers and engineers, tired of running studies through five disconnected tools and a spreadsheet.

Researcher's notebook full of field observations
Manifesto

Most product decisions are made in a room without the person the product is for. We think that's a bug. Robin is our patch.

The research industry has spent a decade optimising for scale - bigger panels, longer surveys, dashboards no one reads. We're doing the opposite. Smaller studies, run more often, watched by the people who ship.

Principles

Show, don't guess.

Every roadmap decision deserves at least one clip of a real person.

Small panels, deep truth.

Twelve honest sessions beat a thousand-response survey. Almost always.

Kind to participants.

Fair pay. Real consent. No dark patterns. Ever.

Boring for the researcher.

Great tools disappear. Ours should feel like the notebook you didn't know you owned.

Team

Small
on purpose.

Twelve people. Six timezones. One roadmap.

  • Nia FarrowCo-founder · Product
  • Rafael CortezCo-founder · Engineering
  • Dr. Miriam BellHead of Research
  • Yusuf AdeyemiHead of Panel

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