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Methods

A field guide to
what to run, and when.

Every research method Robin supports, sorted by the stage of work it belongs to. Pick a card, run it this week.

DiscoverDefineDesignValidateMeasure
Discover3–5 days

Interview studies

You don't yet know what problem to solve.

Read the guide
Discover1–4 weeks

Diary studies

Behaviour unfolds over days or weeks.

Read the guide
Discover5 days

Jobs-to-be-done

You need language, not opinions.

Read the guide
Define48 hours

Card sorting

The navigation is a debate, not a decision.

Read the guide
Define48 hours

Tree testing

You want to prove your IA before you build it.

Read the guide
Design48 hours

Prototype testing

The Figma is ready. Reality isn't.

Read the guide
Design24 hours

First-click tests

Where do people go, first?

Read the guide
Design3 days

Usability studies

It works. Does it work for them?

Read the guide
Validate3 days

Concept validation

Before you build. Before you pitch.

Read the guide
Validate24 hours

Message testing

Four headlines, one honest audience.

Read the guide
Validate48 hours

Van Westendorp pricing

Willingness to pay, without the guesswork.

Read the guide
MeasureContinuous

Benchmark tracking

SUS, NPS, or your own - over time.

Read the guide
Not sure where to start?

Tell us the question.
We'll pick the method.

Every Robin plan includes a 20-minute study design call with a senior researcher. Bring a rough hunch - leave with a scoped, ready-to-launch protocol.

Book a design call →