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Methods

A field guide to
what to run, and when.

Every research method JackBirdy supports, sorted by the stage of work it belongs to. Pick a card, run it this week.

DiscoverDefineDesignValidateMeasure
Discover3–5 days

Interview studies

You don't yet know what problem to solve.

Read the guide↗
Discover1–4 weeks

Diary studies

Behaviour unfolds over days or weeks.

Read the guide↗
Discover5 days

Jobs-to-be-done

You need language, not opinions.

Read the guide↗
Define48 hours

Card sorting

The navigation is a debate, not a decision.

Read the guide↗
Define48 hours

Tree testing

You want to prove your IA before you build it.

Read the guide↗
Design48 hours

Prototype testing

The Figma is ready. Reality isn't.

Read the guide↗
Design24 hours

First-click tests

Where do people go, first?

Read the guide↗
Design3 days

Usability studies

It works. Does it work for them?

Read the guide↗
Validate3 days

Concept validation

Before you build. Before you pitch.

Read the guide↗
Validate24 hours

Message testing

Four headlines, one honest audience.

Read the guide↗
Validate48 hours

Van Westendorp pricing

Willingness to pay, without the guesswork.

Read the guide↗
MeasureContinuous

Benchmark tracking

SUS, NPS, or your own - over time.

Read the guide↗
Not sure where to start?

Tell us the question.
We'll pick the method.

Every JackBirdy plan includes a 20-minute study design call with a senior researcher. Bring a rough hunch - leave with a scoped, ready-to-launch protocol.

Book a design call →