Library
Essays, playbooks,
field notes.
Writing from the Robin team and a rotating cast of practitioners we admire.
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EssayMay 2026 · 8 min read
The end of HiPPO-driven roadmaps
For twenty years, the loudest voice in the room won. What happens when the room finally has the customer in it?
By Nia Farrow
01
Playbook
A 48-hour prototype test, from Figma to decision.
Dr. Miriam Bell
May 2026
Field notes
What 400 checkout sessions taught us about trust.
Theo Kaur
Apr 2026
Method
Van Westendorp, without the spreadsheet.
Rafael Cortez
Apr 2026
Essay
Small panels, deep truth: why twelve is often enough.
Nia Farrow
Mar 2026
Playbook
Message testing for teams that hate message testing.
Theo Kaur
Mar 2026
Field notes
The interview questions we've stopped asking.
Dr. Miriam Bell
Feb 2026
Method
Tree tests, in an afternoon.
Yusuf Adeyemi
Feb 2026
Essay
Research is a muscle, not a milestone.
Nia Farrow
Jan 2026
Newsletter
One good essay,
once a month.